Organic Immortelle 'Golden Yellow'

Organic golden yellow straw flower (Xerochrysum bracteatum) from the Gaia seed company, a vibrant and long-lasting bloom

Golden Strawflower is a bright and vibrant variety, prized for its ability to retain its vibrant color even after drying . Its golden petals, with a unique, slightly bud-like texture, make it ideal for sunny gardens and long-lasting floral arrangements . Easy to grow, this annual tolerates heat and drought well , while attracting many pollinators such as bees and butterflies.

Thanks to its long flowering period , it brings a touch of colour and brightness to flowerbeds, borders and wild gardens, from the start of summer until the first frosts.

Did you know?

Immortelles or straw flowers were once used to make dried wreaths and bouquets , symbolizing eternity and fidelity . Their ability to preserve their natural appearance after drying makes them one of the most popular flowers for floral decoration.

Spread : Upright habit and abundant flowering
Plant height : 60-80 cm
Quantity per pack : ± 200 seeds
Companion plants : Marigold, nasturtium, carnation, heliotrope, iris, larkspur, pansy, petunia, snapdragon
Enemy plants : Cabbage, broccoli, kale, cauliflower, Brussels sprouts, turnip, rutabaga, mustard, radish

Cultivation method

Golden strawflower is a hardy and easy-to-grow plant that thrives in full sun and well-drained soil . It tolerates dry climates well and requires little maintenance to thrive.

Direct sowing in open ground can be done after the last frosts , once the soil is well warmed. For an earlier start , sow the seeds 4 to 6 weeks before planting outdoors .

Seeds require light to germinate , so it is essential not to cover them with soil . Simply press them lightly onto a moist substrate and water gently using a spray bottle or by bottom irrigation.

Harvesting and conservation

Flowers should be harvested when 3-4 layers of petals have opened , before the central core is fully exposed. This technique ensures better quality and a longer shelf life .

To dry flowers , hang them upside down in a dry, dark, well-ventilated place . Once dried, they will retain their natural vibrancy for years, perfect for timeless floral arrangements.

With its ease of cultivation, generous flowering and long-lasting beauty , the golden yellow strawflower is a must-have for gardeners wishing to combine aesthetics and utility in their garden.