Botanical profile

Echinacea purpurea 'White Swan'

Latin name Echinacea 'White Swan' (pure)
Common name Echinacea 'White Swan'
Type Perennial
Family Asteraceae
Form Erected

A timeless classic that's always popular. Its creamy white flowers, borne on sturdy stems, make it the perfect plant for structuring large flowerbeds and adding a touch of lasting elegance.

Pet friendly
Safe for pets

Pets

Pollinators
Attracts or supports pollinating insects

Pollinators

Butterflies
Plants that attract butterflies

Butterflies

Hummingbirds
Flowers that attract hummingbirds

Hummingbirds

Deer
Less attractive or generally tolerated by deer

Deer

Care guide

Growing conditions

Light, soil, water and hardiness

Hardiness zone
Zone 3
Exposure
Sun
Watering
Weak
Fertilization
Fertilizer for flowering
Soil type
Well drained, Limestone
Minimum temperature
'-40°C
Plant appearance

Blooming, foliage and shape

Blooming period
July-September
Flower color
White
Foliage color
Green
Shape
Erected
Garden structure

Size and growth

Height
3 feet (91.5 cm)
Width
24 inches (61 cm)
Growth rate
Fast

The availability of our plants varies depending on arrivals, seasons, nursery production and supplier availability. Some varieties may be offered for a limited time only, depending on their natural cycle or current stock. These plant profiles are designed to guide and inspire you when choosing plants for the garden, landscaping projects, containers or long-lasting outdoor arrangements.